Where the journey begins...


Launched in 2022, JUSTIN TONG is an Australian women’s ready-to-wear label, dedicated to bridging the gap between self-expression and accessibility. Founder and Creative Director, Justin Tong, created his namesake label in response to the gap in the market for expressive designer fashion that was both sustainably and ethically made and at a price point accessible to many.

Leaning into the quintessential Australian coastal cool aesthetic, each collection spans between classic pulled-back pieces to maximalist dare to wear styles that the wearer can mix & match to accommodate their mood.


Being born and raised in Vietnam, it felt only natural for Tong to seek a manufacturer in a country that has proven accreditations in craftsmanship, collaboration and quality. All JUSTIN TONG garments are made in a boutique factory by a team of seamstresses and tailors who stand to oppose the large-scale and problematic factories of recent eras.